
Zubli Zainordin
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BRO 538 - Radio And Television News
Faculty Of Communication And Media Studies
Universiti Teknologi MARA (UiTM, Shah Alam)
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A Mall-Sized OBCZ in Malaysia
We recently heard from 1 Utama, one of the largest shopping centres in Malaysia. The fine folks there love the BookCrossing concept. They've decided to make a section of the mall an official BookCrossing Zone (OBCZ). Their aim is to both encourage the culture of reading and to increase awareness of BookCrossing among Malaysians. MPH Bookstores, is now a part of this venture, providing 50 books (new releases) to be released at the Zone complete with cozy furniture, bookcases, lamps and sofas. "We are extremely excited to be part of BookCrossing, and this is a small role on the part of MPH to support the government's continuous efforts to cultivate and promote reading habits among Malaysians," explained Dato’ Ng Tieh Chuan, Chief Executive Officer of MPH Group of Companies Malaysia.
1 Utama is telling shoppers about BookCrossing via posters, flyers, emails and media announcements. Ballycumber, the BookCrossing running book logo has taken prominence in all the communication materials. Mall foot traffic has been an estimated 2.16 million visitors a month. Heather Pedersen, BookCrossing Co-Founder said about the project, "We are thrilled to grow BookCrossing's community in Malaysia. Through this partnership, BookCrossing continues to build its global vision of providing local communities with a forum and platform for book sharing. Together we can help shape a better world through literacy." And we're sure the over 2,000 BookCrossers in Malaysia will agree.
From a Steer point of view I know we are still far from having our own, meanwhile we fill such goodness at the best corners of our shopping mall.
Copyright 2002-2009 Debra Koontz Traverso. All rights reserved in all media.
The content of this article may be forwarded in full without special permission provided it is used for not-for-profit purposes and full attribution and copyright notice are given. For all other purposes, contact Debra Koontz Traverso at Debra@DebraTraverso.com
Want to improve your writing? Then set your goal to be to express, not to impress. To get you started, try these three easy tips:
1. Be brief
Robert Southey said, "If you would be pungent, be brief; for it is as with words as with sunbeams. The more they are condensed, the deeper they burn."
And oh, as writers, how we do want our words to burn — into the souls of our readers.
Unfortunately, we often think that the more words we give, the greater that burn will be. Fact is, just the opposite is true — tightly written, colorful, descriptive, and pared-down prose will burn into readers' hearts and minds more quickly than rambling, redundant and unnecessary text. Why? Several reasons: The shorter your writing, the better chance it has of being read. And, people enjoy prolific people: saying the same thing with fewer words as opposed to many words brands you as prolific, not the fact that you know a thousand multi-syllabic words. And finally, it's easier to remember three pithy words than it is 10 that wander about.
The concept that "less is more" may have started in architecture but could not be more appropriate in our writing.
2. Be clear
Be aware that many words carry both connotative and denotative meanings, which can mean subtle, yet significant differences between what you meant to say and how readers interpret your meaning. As the following delightful poem points out, your positive denotative words may carry with them some negative connotative interpretations. What words might you be using that confuse your readers?
Call a woman a kitten, but never a cat;
You can call her a mouse, cannot call her a rat;
Call a woman a chick, but never a hen;
Or you surely will not be her caller again.
You can call her a duck, cannot call her a goose;
You can call her a deer, but never a moose;
You can call her a lamb, but never a sheep;
Economic she likes, but you can't call her cheap.
(Note: And by the way, this is one of those millions of little ditties that skip around cyberland without accompanying attribution or contact information. If anyone can verify the author/origin of this poem, please let me know as I would love to give appropriate credit.)
3. Be a storyteller
If you want to grab attention, then tell a story. Whether you're writing a brochure to sell leather, a Web site to discuss water-proof rain gear, or a book about a famous podiatrist, tell a story rather than merely listing rote facts, such as the features of the boots that a foot doctor would recommend.
Instead, tell readers how these same boots were worn, thanks to a trusted doctor's recommendation, by a weary bush pilot in sub-zero Alaskan weather and how they saved him from certain frostbite after his plane crashed in the remote northern-most portion of the state.
Stories grab and hold attention. And, they intrigue readers to keep reading until the story's happy — or bittersweet — end.
Bottom Line: If you write to express rather than to impress, then your writing will automatically be more impressive.
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Debra Koontz Traverso, M.A., is a creative and commercial writer, public speaker and consultant, having published several books and hundreds of articles. She also serves as a guest instructor at Harvard University and as adjunct faculty at her local community college. She can be reached at Debra@DebraTraverso.com.
Copyright 2002-2009 Debra Koontz Traverso. All rights reserved in all media.
The content of this article may be forwarded in full without special permission provided it is used for not-for-profit purposes and full attribution and copyright notice are given. For all other purposes, contact Debra Koontz Traverso at Debra@DebraTraverso.com
Pathway’s services are covered by a flat fee based on net sales. There is no set-up fee (aside from a nominal start-up fee to get the client’s books into the Pathway system), no per-pallet charges for excess inventory, no monthly fees vs. dollar value of active inventory, and no ‘in and out’ fees, etc. Subject to credit references, a security deposit may be required, refundable upon satisfactory payment record. The flat fee does not include shipping charges which, normally, are paid by a client’s customer and, therefore, are a ‘wash’ nor the bank’s credit card validation charges. And, for now, an energy surcharge has to be added. Bottom line, no surprises.
What does the flat fee include?The Essentials New Publishers Need to Know by Fern Reiss, CEO, PublishingGame.com So you’re ready to publish your first book? Keep in mind the following tips, and you’ll find the path to success much smoother!
Self-publishing can not only be extremely lucrative, it can be a lot of fun. But follow these five simple rules, and you’ll be enjoying the publishing game. Good luck!
Fern Reiss is CEO of PublishingGame.com (www.PublishingGame.com) and Expertizing.com (www.Expertizing.com) and the author of the books, The Publishing Game: Find an Agent in 30 Days, The Publishing Game: Bestseller in 30 Days, and The Publishing Game: Publish a Book in 30 Days as well as several other award-winning books. She is also the Director of the International Association of Writers (http://www.AssociationofWriters.com) providing publicity vehicles to writers worldwide. She also runs The Expertizing® Publicity Forum where you can pitch your book or business directly to journalists; more information at www.Expertizing.com/forum.htm. Sign up for her complimentary newsletter at www.PublishingGame.com/signup.htm. And definitely sign up for her Facebook Writing and Publishing group at harvard.facebook.com/group.php?gid=6138914001. Copyright © 2009 Fern Reiss |
The Future of Publishing In the same way that it’s always easier to parent other people’s children perfectly, it’s easier to criticize the publishing industry from the outside and see what needs to be done. Still, as an ‘outsider’ who’s been in various segments of the publishing industry for over 25 years, here’s my top five list of changes the publishing world needs to implement in order to survive the current economic downturn--if the industry is to emerge at the other end intact. Give up on returns Put galleys online Market the books, dammit! And market the books online, too Rethink the whole book model
There’ll always be writers and (I hope) there’ll always be readers. The smart writers and publishers will figure out some way to propel their stuff into the world. But if large publishers don’t start making some radical changes, the publishing landscape may have to continue without them. And that would be a shame.
Fern Reiss is CEO of PublishingGame.com (www.PublishingGame.com) and Expertizing.com (www.Expertizing.com) and the author of the books, The Publishing Game: Find an Agent in 30 Days, The Publishing Game: Bestseller in 30 Days, and The Publishing Game: Publish a Book in 30 Days as well as several other award-winning books. She is also the Director of the International Association of Writers (http://www.AssociationofWriters.com) providing publicity vehicles to writers worldwide. She also runs The Expertizing® Publicity Forum where you can pitch your book or business directly to journalists; more information at www.Expertizing.com/forum.htm. Sign up for her complimentary newsletter at www.PublishingGame.com/signup.htm. And definitely sign up for her Facebook Writing and Publishing group at harvard.facebook.com/group.php?gid=6138914001. Copyright © 2009 Fern Reiss |
For many years, most of the best writers of the English language found their way to Don Swaim's CBS Radio studio in New York. The one-on-one interviews typically lasted 30 to 45 minutes and then had to be edited down to a two-minute radio show. Wired for Books is proud to make these important oral documents publicly available for the first time in their entirety. Listen to the voices of many of the greatest writers of the twentieth century. Visit the Wired for Books Don Swaim Page.
Select Don Swaim Interviews
American Book Award winners: Russell Banks | Sandra Cisneros | Henry Louis Gates, Jr. | William Kennedy | Paule Marshall | Toni Morrison | Gary Snyder | Art Spiegelman | John Edgar Wideman Booker Prize winners: Margaret Atwood | John Banville | Ian McEwan | Kazuo Ishiguro | Ruth Prawer Jhabvala | Thomas Keneally | Bernice Rubens | Graham Swift | Barry Unsworth Edgar Award winners: Lawrence Block | Mary Higgins Clark | Dick Francis | Frederick Forsyth | Tony Hillerman | P. D. James | Stuart Kaminsky | Elmore Leonard | Ed McBain (Evan Hunter) | Robert B. Parker | T. Jefferson Parker | Ruth Rendell | Joseph Wambaugh | Donald Westlake Hugo Award winners: Isaac Asimov | Ray Bradbury Lewis Thomas Prize for Writing about Science winner: Oliver Sacks
If you are trying to market a novel or nonfiction book, you would do well to consider the ten factors editors find most important about book proposals:
#1 Proper Elements.
#2 Neatness.
#3 Reader Sensitivity.
#4 Good Writing.
#5 Organization.
#6 Publisher Familiarity.
#7 Market Positioning.
#8 Professional Development.
#9 Legal Concerns.
#10 Business Negotiations.
According to Dennis E. Hensley, a book proposal is similar to a job interview. If the appearance is neat, the information is interesting and accurate, and the necessary preparation has been done, there's a good chance that the deal will be closed.
Details here: http://www.right-writing.com/factors.html
___________________________________________________________
Dr. Dennis E. Hensley is director of the professional writing major at Taylor University Fort Wayne (IN). He is the co-author of the Leslie Holden mystery-romance novel series released by Harvest House and also the author of such writing books as How to Write What You Love and Make a Living at It (Random House) and Alpha Teach Yourself Grammar and Style in 24 Hours (Macmillan).
Publishing Tips: Weekly Strategies for the Independent Writer
by Linda Lavid
Publishing Tips: Weekly Strategies for the Independent Writer (also available in paperback) specifies the finer points of publishing as they relate to writing, editing, publishing, having a website and marketing. Clear, concise and helpful, Publishing Tips mirrors the dilettante role of every independent writer, that CEO of one who dreams, creates, and releases his or her work into the world.
From Preface…
Not so long ago, publishing your manuscript was restricted to finding a publisher or spending thousands of dollars to publish yourself. Thanks to technology, this is no longer the case. Three technological advances have converged allowing many voices of many places the option to write, publish and market their work easily and inexpensively. Specifically, after the original breakthrough of the personal computer, there came the word processing program, the Internet, and Print on Demand technology. Each innovation closed the gap between author and reader by arming writers with tools to create, edit, print and market books. Suddenly, many writers like myself are “all in” seeing where this is headed.
Anyway, we each have reasons for publishing our work. They can be grand or parochial. Perhaps you want to test the waters or get your work reviewed or reel in a commercial publisher or make a gazillion dollars. Whatever the impetus, publishing your work is a choice filled with opportunity and surprise. To help, I’m passing along Publishing Tips: Weekly Strategies for the Independent Writer.
Happy writing and publishing!
Linda
Click on the link below to download this free ebook:-
Publishing Tips: Weekly Strategies for the Independent Writer (PDF) or (HTML)